Do you need the best corporate brand activation ideas? We’ve put together five most inspiring concepts to guide your launch.
Every event we wish to attend fills us with expectations, and of course, all we want to do is have a swell time. However, the events that stick to our minds months after that day are those fiestas with extraordinary experiences.
It is for this same reason, that Thomas Gilvich, a psychologist at Cornell University states that we all prioritize experiences over possessions of any kind.
Therefore, your brand can forge new relationships, and foster deeper connections by creating memorable experiences that would awe your audience. To achieve this, you should consider the concept of brand activation.
Brand Activations is the process of creating awareness and building strong emotional connections between brands and their target audience through in-person events, and memorable experiences.
When you create explosive moments of strong connections through unique brand activation campaigns, you bring your brand and customers one-step closer.
Thousands of ways exist to inspire your audience but ensure that your brand activation strategy is credible, relevant, fun and meeting the needs of your clients. There’s a huge danger in dishing out a half-baked experience that could damage how your customers feel about your brand.
To help you formulate the right campaign, here are some of the best corporate brand activation ideas, to better connect with consumers.
The entire world is today grasping the social sphere, and it has created a million ways to inspire your audience on this platform. One such involves creating promotions that encourage your audience to talk about your brand. A good example of this idea was used by Sonic at the Coachella Music Festival, where they sold square-shaped shakes to concert-goers, customized for Instagram posts. Therefore, customers were subtly moved to share photos of their purchases on Instagram.
If your brand caters to busy individuals, creating a mini-escape room filled with their favorite things would be perfect. You don’t have to go all out like the HBO’s Game of Thrones-themed escape room, but building a photo booth filled with animated pop-ops and party thrills is terrific. Party Rocker is geared towards creating the most immersive photo booth experience. We have loads of ideas that would ensure great returns for your brand.
Your audience loves keepsakes, especially, personalized to their unique tastes. You can have your customers visit a photo booth where they can have their photos customized on the packs of your products. When families and friends use a photo-booth with your brand on it, they take home-cherished memories, which will always remind them of your company.
Customers love getting to know the people behind the products and services they use. You can delight them in a full-scale prop-up of a regular day at your office, or create an immersive photo-booth experience that highlights the processes to make your unique products. Telling a compelling story that showcases your brand on the “human level” deepens their connections with your brands.
You can go beyond the problems your brand’s products are solving. Think about other challenges faced by your target audience and create the perfect brand activation campaign that solves them. A good example is Vitamin Water human car wash idea at the Way Home Music Festival. They built a fun misting station, where attendees could cool off after spending time under the glaring summer heat.
Brand activations are a sure-fire way to transform customers into loyal ambassadors, and through this strong fan base, reach out to more and more clients. With the right brand activation, you can develop a strong network of customers that are crazy about your brand.
At Party Rocker Events, we create fully branded photo experiences from personalized brand activation ideas customized to the needs of your ideal audience. To get started, set up your next campaign.
